{"id":1550,"date":"2025-10-22T06:14:57","date_gmt":"2025-10-22T06:14:57","guid":{"rendered":"https:\/\/platforms.globalpayments.com\/en\/?p=1550"},"modified":"2025-10-22T06:15:10","modified_gmt":"2025-10-22T06:15:10","slug":"how-software-companies-can-leverage-value-added-services-to-deepen-customer-relationships","status":"publish","type":"post","link":"https:\/\/platforms.globalpayments.com\/en\/blog\/how-software-companies-can-leverage-value-added-services-to-deepen-customer-relationships\/","title":{"rendered":"How software companies can leverage value added services to deepen customer relationships"},"content":{"rendered":"
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User experience has become a cornerstone in shaping the world of SaaS. Your product is your bread and butter, and as a verticalised software company, you know just how important a tailored, industry-specific application is to your end user. Dedication to delivering an exceptional user experience ensures your software is something that your customers can\u2019t live without in their business day-to-day.\u00a0\u00a0<\/p>\n\n\n\n

But a well-designed user interface that is responsive and consistent across devices is not the only element of a great user experience\u2014innovation and interconnected experiences are raising the bar.    <\/p>\n\n\n\n

As consumers, we\u2019ve grown accustomed to seamless experiences. It\u2019s now an expectation that is carrying through into the B2B and B2B2X landscapes. SaaS companies that\u00a0embed payments<\/a>\u00a0recognise this and therefore, have an extraordinary advantage when it comes to providing their customers (and their customers\u2019 customers) with the user experiences they have come to expect.\u00a0\u00a0<\/p>\n\n\n\n

Value-added services, such as digital wallet integrations,\u00a0PCI compliance programs<\/a>, and\u00a0tokenisation<\/a>, give software companies leveraging payments a unique opportunity to deepen relationships with their merchant customers, maintain competitive edge and brand stickiness, and deliver, you guessed it, an even better user experience.\u00a0\u00a0<\/p>\n\n\n\n

Benefits of value-added services for software companies<\/h2>\n\n\n\n

In the world of payments, value-added services are additional solutions that add value to a software platform\u2019s core payment processing solution.  <\/p>\n\n\n\n

Vertical software companies that embed payments with a payment facilitation provider, like Global Payments for Platforms, are likely sitting on a gold mine of value-added services (VAS). These additional offerings help software companies optimise the payments experience for their merchants and unlock additional opportunities to realise revenue.\u00a0<\/p>\n\n\n\n

Value-added services help software companies solve essential business problems, including: <\/p>\n\n\n\n