{"id":1582,"date":"2025-10-24T05:42:01","date_gmt":"2025-10-24T05:42:01","guid":{"rendered":"https:\/\/platforms.globalpayments.com\/en\/?p=1582"},"modified":"2025-10-27T07:51:36","modified_gmt":"2025-10-27T07:51:36","slug":"digital-marketing-for-saas-providers-how-to-promote-embedded-payments","status":"publish","type":"post","link":"https:\/\/platforms.globalpayments.com\/en\/blog\/digital-marketing-for-saas-providers-how-to-promote-embedded-payments\/","title":{"rendered":"Digital marketing for SaaS providers: How to promote Embedded Payments"},"content":{"rendered":"
\n
\n
\n
\n
\n\n

Congratulations! You\u2019ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. And solving pain points for your business owner customers are important, with 80% of business owners<\/a> stating that accepting multiple payment types is vital to their success and one in five businesses reporting that they would switch software providers to be able to accept all the payment types their customers want today.  <\/p>\n\n\n\n

To attract more software users, retain your existing customer base, and stay competitive, Embedded Payments is the key to unlocking long-term success. However, to capture success you\u2019ll need to promote your new payments offering with customers and prospects. We created a simple guide to help you market your payments offering.  <\/p>\n\n\n\n

Marketing for SaaS providers: Spreading the word<\/h2>\n\n\n\n

The best time to begin marketing your new Embedded Payments offering is during your implementation and testing phase, so, as you prepare for launch, be sure to consider the following: <\/p>\n\n\n\n

Your unique value proposition<\/h2>\n\n\n\n

Every strategic marketing push begins with creating a campaign that embodies and demonstrates your value proposition. To help get your creative ideas flowing, we have shared the value prop below as an example.  <\/p>\n\n\n

\n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n
\n\n

Global Payments for Platforms is an embedded payment solution that empowers software companies to create stickier and more profitable platforms. We make it easier for B2B platforms to create and own the most frictionless payments experience for their merchants. We act as an extension of your platform, providing powerful payments technology that delivers the exact look and feel that platforms want, and comes with white glove service from experts who help drive merchant activation and revenue.<\/p>\n\n<\/div>\n <\/div>\n\n\n\n

Your business objectives<\/h2>\n\n\n\n

Before you begin your marketing campaign, it\u2019s important to identify your business and marketing objectives. For example: How many new customers do you want to onboard in the first 60 days? How many existing customers do you want to migrate, and how many new leads do you want to generate? Knowing your objectives upfront will help you customise your marketing plan and measure your results.\u00a0<\/p>\n\n\n\n

Your target audience<\/h2>\n\n\n\n

Your marketing campaign should address potential new customers, but what other audiences should you consider? Existing customers, employees, suitable commercial partners, and other external stakeholders can all be a great source of referrals and new revenue that will grow your business. <\/p>\n\n\n\n

Your messaging<\/h2>\n\n\n\n

You understand the specific payment needs and challenges of your customers, so include messaging in your marketing materials that address the ways in which Embedded Payments can solve their pain points. Outline the most important messages before you launch so you can be sure to communicate those messages in everything you do. <\/p>\n\n\n\n

Your marketing brief<\/h2>\n\n\n\n

The best marketing campaigns are holistic and bring your message into the overall value of your entire solution across channels and formats. Your efforts can include website pages, social posts, emails, and more. To ensure you\u2019ve covered all your marketing bases, create a launch brief for your campaign that includes lists of marketing outlets, key messages, and budgets to help you stay on track. <\/p>\n\n\n\n

Your internal and external communications approach<\/h2>\n\n\n\n

While you\u2019re busy communicating externally to your customers and prospects, don\u2019t forget to communicate to your internal audiences of employees, partners, and even friends and family. Customise the communications to be sure you\u2019re providing the right messages to the right audience at the right time. <\/p>\n\n\n\n

Here are a few marketing ideas for software companies to explore:<\/h2>\n\n\n
\n
\n

\n Embedded Payments demo\n \n \n \n <\/svg>\n <\/h4>\n
\n
\n\n

Create a quick demo walking users through how frictionless your payments experience is. Call out the benefits, such as omnichannel payments<\/a> and having everything customers need to accept payments in one portal<\/a>.\u00a0<\/p>\n\n<\/div>\n <\/div>\n<\/div>\n\n\n

\n

\n Email campaign\n \n \n \n <\/svg>\n <\/h4>\n
\n
\n\n

Create an email marketing sequence about the benefits of Embedded Payments<\/a> and send it to new leads and existing customers. A good email marketing initiative can be amplified with outbound calls from your sales and customer success teams.\u00a0\u00a0<\/p>\n\n<\/div>\n <\/div>\n<\/div>\n\n\n

\n

\n Embedded Payments website page \n \n \n \n <\/svg>\n <\/h4>\n
\n
\n\n

Explain your Embedded Payments offering, pricing, FAQs, and more on a website page to help customers (both new and old) understand your new payment functionality.  <\/p>\n\n<\/div>\n <\/div>\n<\/div>\n\n\n

\n

\n Social media posts and platform messaging\n \n \n \n <\/svg>\n <\/h4>\n
\n
\n\n

Find helpful nuggets of information or repurpose your website page or email campaign messaging and share them on your social media channels or within your platform experience.   <\/p>\n\n<\/div>\n <\/div>\n<\/div>\n\n\n

\n

\n Customer testimonials \n \n \n \n <\/svg>\n <\/h4>\n
\n
\n\n

Collect customer quotes or write\/produce a full-fledged case study and include this customer-centric content on your website, social media, and email campaigns, to show your customers how they can take advantage of Embedded Payments like their fellow business owners. <\/p>\n\n<\/div>\n <\/div>\n<\/div>\n\n<\/div>\n\n\n\n

With any marketing campaign, you\u2019ll want to track results and key performance metrics (KPIs). If you do an email nurture campaign to existing customers, what\u2019s your open rate? How does that compare to your typical email open rate? If you publish social media content to create awareness, are your engagement metrics increasing?  <\/p>\n\n\n\n

Achieving your business goals with Embedded Payments<\/h2>\n\n\n\n

Today\u2019s business owners expect diverse and convenient payment options in their management software. This evolution is driven by advancing technology and changing consumer preferences. Providing a frictionless, unified payments experience<\/a> is essential for you to grow your customer base, keep your users satisfied, and your business successful. Having a well-thought out marketing plan to promote your new payments offering is an integral piece too.  <\/p>\n\n\n\n

Embedded Payments offer our software provider partners custom marketing strategies and tools from experienced marketing professionals in the financial technology space to help you achieve your goals and then some. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
\n
\n
\n\n

Request a Demo<\/h2>\n\n\n\n

See the platform in action<\/p>\n\n<\/div>\n<\/div>\n\n\n

\n
\n\n
\n
Get in touch<\/a><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div>\n <\/div>\n
\n
\n
\n

\n Table of Contents\n <\/p>\n

\n \n 01\n <\/span>\n Marketing for SaaS providers: Spreading the word\n \n <\/span>\n <\/a>\n \n 02\n <\/span>\n Your unique value proposition\n \n <\/span>\n <\/a>\n \n 03\n <\/span>\n Your business objectives\n \n <\/span>\n <\/a>\n \n 04\n <\/span>\n Your target audience\n \n <\/span>\n <\/a>\n \n 05\n <\/span>\n Your messaging\n \n <\/span>\n <\/a>\n \n 06\n <\/span>\n Your marketing brief\n \n <\/span>\n <\/a>\n \n 07\n <\/span>\n Your internal and external communications approach\n \n <\/span>\n <\/a>\n \n 08\n <\/span>\n Achieving your business goals with Embedded Payments\n \n <\/span>\n <\/a>\n <\/div>\n <\/div>\n
\n

Share:<\/p>\n

\n \n \n \n \n <\/svg>\n <\/a>\n \n \n \n \n \n <\/g>\n \n \n \n <\/clipPath>\n <\/defs>\n <\/svg>\n <\/a>\n \n \n \n \n <\/svg>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n

Explore more blogs<\/h2>\n\n\n
\n
\n
\n
\n \n

\n Blog post<\/p>\n

The ultimate implementation guide for software payment processing<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

Understanding payment pricing after the card surcharge reforms: A guide for software partners<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

Card surcharge changes explained: What businesses need to know<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n video<\/p>\n

Unlocking growth: Software-led payments transform platforms and revenue<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

Fraud is no longer a merchant problem\u2014it\u2019s a platform imperative<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n podcast<\/p>\n

A look at how fraudsters are using AI to perpetuate payments fraud<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

How software companies can protect merchants from cyber-attacks<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

The advantages of an expert-guided implementation of digital payment solutions<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

Payment fraud: It\u2019s more common than you think\u00a0<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

How to prepare for the new PCI DSS 4.0 requirements<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

What is PCI DSS<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n ebook<\/p>\n

Merchant Migration Playbook<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

Why\u00a0embedded payments are transforming the healthcare experience<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

How to grow your field service platform's revenue up to 3x with payments<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n ebook<\/p>\n

Vertical SaaS: Miss the moment, miss the market<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n Blog post<\/p>\n

Integrated vs. embedded payments: The strategic decision for vertical SaaS<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n case-study<\/p>\n

Powering seamless fitness experiences with embedded payments at Xoda<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n video<\/p>\n

Growth Journey for Platform Partners<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n video<\/p>\n

Revenue Opportunity for Partners<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n video<\/p>\n

How is Global Payments for Platforms owning it for their customers<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n video<\/p>\n

What differentiates Global Payments for Platforms<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n video<\/p>\n

What's exciting our team about the future of embedded payments<\/h5>\n \n <\/a>\n <\/div>\n
\n \n

\n video<\/p>\n

Tokenisation<\/h5>\n \n <\/a>\n <\/div>\n <\/div>\n
\n
\n