{"id":1993,"date":"2026-06-10T05:57:53","date_gmt":"2026-06-10T05:57:53","guid":{"rendered":"https:\/\/platforms.globalpayments.com\/en\/?p=1993"},"modified":"2026-06-10T05:57:55","modified_gmt":"2026-06-10T05:57:55","slug":"fraud-is-no-longer-a-merchant-problem-its-a-platform-imperative","status":"publish","type":"post","link":"https:\/\/platforms.globalpayments.com\/en\/blog\/fraud-is-no-longer-a-merchant-problem-its-a-platform-imperative\/","title":{"rendered":"Fraud is no longer a merchant problem\u2014it\u2019s a platform imperative"},"content":{"rendered":"<section class=\"blog-contents-block py-12 lg:py-24\" x-data=\"blogContents('', [])\">\n    <div class=\"container relative\">\n        <div class=\"flex flex-wrap -mt-8 lg:-mx-4\">\n            <div class=\"order-1 w-full mt-8 lg:px-4 lg:flex-1 lg:order-0\">\n                <div class=\"acf-innerblocks-container\">\n\n<p class=\"has-xl-font-size wp-block-paragraph\"><em>By Billi Jo Wright, executive lead, general manager, integrated and platforms \u2013 PayFac at Global Payments<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">For more than 25 years, my career has been rooted in risk management. As the general manager of PayFac for Global Payments and former chief risk and compliance officer for Worldpay\u2019s platforms line of business, I\u2019ve never seen risk evolve as quickly \u2014 or become as deeply interconnected\u2014as it is today.<\/p>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">When software leaders think about payments, they often think about transaction processing. But payments today are far bigger than that. They are embedded into software platforms, marketplaces, and daily experiences we rely on without even thinking about it. And as payments become more integrated, fraud risk expands far beyond a single merchant. <span style=\"text-decoration: underline\"><a href=\"\/blog\/fraud-misconceptions-saas-how-to-avoid-them\/\">It becomes a platform-wide responsibility.<\/a><\/span><br><br>That shift presents incredible opportunity \u2014 but it also raises the stakes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-payments-as-a-growth-engine-and-a-shared-risk-surface\">Payments as a growth engine and a shared risk surface<\/h2>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">What I love about my role at Global Payments is how closely risk aligns with the broader software platform journey. Payments are no longer an add-on; they\u2019re a core part of how <span style=\"text-decoration: underline\"><a href=\"\/blog\/unlocking-growth-the-power-of-embedded-payments-for-software-platforms\/\">platforms differentiate, scale, and deliver value<\/a><\/span>.<br><br>Our goal isn\u2019t to take control from platforms or merchants. It\u2019s to act as a true partner\u2014helping them understand and manage risk while still allowing them to own the customer experience and embed payments seamlessly into their offering. <br><br>That partnership mindset is critical, because fraud today doesn\u2019t sit neatly in one place. It touches every part of the ecosystem \u2014 from the software platform to the merchant, to the issuing bank, and ultimately to the end customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-why-platforms-can-t-afford-to-treat-fraud-as-an-afterthought\">Why platforms can\u2019t afford to treat fraud as an afterthought<\/h2>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">Think about how often you interact with platforms that embed payments: scheduling apps, marketplaces, subscription services, restaurants, storage facilities, and countless others. Payments are woven into the customer journey, from product selection to checkout to post-purchase support.<br><br>At every stage, trust matters.<br><br>I\u2019ve yet to meet a merchant who started their business because they love managing fraud and disputes. And I know John Winstel hasn\u2019t either; we recently chatted about this during our candid fraud-centered conversation. <a href=\"https:\/\/platforms.globalpayments.com\/resources\/videos\/helping-software-platforms-protect-every-payment\/\"><span style=\"text-decoration: underline\">(If you missed it, you can listen to it here.) <\/span><\/a><\/p>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\"><br>Merchants build businesses because they have a product or service they believe in \u2014 and they want customers to come back. <br><br>The same is true across the ecosystem. Issuing banks want cardholders to trust their payment methods. Platforms want users to stay engaged. And consumers expect every transaction to be secure, seamless, and reliable. <br><br>When fraud disrupts that experience, everyone feels it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-real-world-risk-trends-we-re-seeing-today\">Real-world risk trends we\u2019re seeing today<\/h2>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">I see firsthand how quickly fraud tactics are evolving. A few trends stand out as particularly impactful for platforms right now.<\/p>\n\n\n\n<h3 class=\"wp-block-heading mb-0\" id=\"h-1-synthetic-identity-and-ai-driven-onboarding-fraud\">1. Synthetic identity and AI-driven onboarding fraud<\/h3>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\"><a href=\"\/blog\/unlocking-seamless-onboarding-payments-growth-software-platforms\/\"><span style=\"text-decoration: underline\">Merchant onboarding<\/span><\/a> is one of the most vulnerable points in the risk lifecycle. We\u2019re seeing a rise in fraudsters using synthetic identities, stolen credentials, and increasingly sophisticated AI-generated documents to open fake merchant accounts. <br><br>These accounts are often created for one purpose only: to process as much fraud as possible before being shut down.<br><br>Many of these fake documents look incredibly real. Without advanced tools \u2014 including AI-powered detection \u2014 it becomes harder to distinguish legitimate businesses from fraudulent ones. And when controls tighten, platforms risk introducing friction into onboarding if the balance isn\u2019t right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading mb-0\" id=\"h-2-card-testing-and-automated-bot-attacks\">2. Card testing and automated bot attacks<\/h3>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">Card testing is another major issue impacting platforms of all sizes. These attacks involve rapid surges of low-dollar transactions coming from multiple IP addresses, all aimed at validating stolen card numbers. <br><br>The fallout can be severe:<\/p>\n\n\n\n<ul class=\"wp-block-list has-xl-font-size\">\n<li>Merchant accounts may need to be temporarily shut down<\/li>\n\n\n\n<li>Fraud losses and fees escalate quickly<\/li>\n\n\n\n<li>Legitimate customers experience service disruptions<\/li>\n<\/ul>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">For small and mid-sized businesses \u2014 hair stylists, restaurants, storage facilities \u2014 these attacks can be devastating. Many simply don\u2019t have the expertise or resources to respond on their own.<\/p>\n\n\n\n<h3 class=\"wp-block-heading mb-0\" id=\"h-3-the-growing-cost-of-friendly-fraud\">3. The growing cost of friendly fraud<\/h3>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">Friendly fraud \u2014 where consumers dispute legitimate transactions \u2014 is one of the fastest-growing challenges we see, particularly in digital and e-commerce environments. <br><br>In some sectors, up to 75% of chargebacks are attributed to friendly fraud. Whether it\u2019s forgotten subscriptions, buyer\u2019s remorse, or misuse of chargebacks as a refund mechanism, the result is the same: increased costs and operational strain for platforms and merchants alike.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-the-case-for-a-layered-customer-centric-approach\">The case for a layered, customer-centric approach<\/h2>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">Managing modern fraud requires a layered strategy\u2014one that spans onboarding, transaction monitoring, credential management, and dispute mitigation. But just as important as what controls you apply is how you apply them. <br><br>Overly rigid fraud rules can do more harm than good. <br><br>According the <span style=\"text-decoration: underline\"><a href=\"https:\/\/www.visaacceptance.com\/en-us\/insights\/fraud-report.html?utm_campaign=&amp;utm_term=global%20fraud%20report&amp;utm_media=paid&amp;utm_medium=search&amp;utm_marketingcreativetype=search&amp;utm_content=website&amp;utm_source=google&amp;dcid=bb8bbe11-4492-f011-b4cb-000d3a34671f&amp;utm_campaign=22185228373&amp;utm_term=global%20fraud%20report&amp;utm_media=paid&amp;utm_medium=search&amp;utm_marketingcreativetype=search&amp;utm_content=website&amp;utm_source=google&amp;dcid=bb8bbe11-4492-f011-b4cb-000d3a34671f&amp;gad_source=1&amp;gad_campaignid=22185228373&amp;gbraid=0AAAAApW_S7T27VgsPLZjKH0dirvDx3tEM&amp;gclid=EAIaIQobChMI45DH0_DjkwMV33BHAR1O3QU4EAAYASAAEgLF0vD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">2026 Global Fraud Report by Visa<\/a><\/span>, global fraud losses are estimated at $43 billion \u2014 but the cost of false declines is nearly 10 times higher, exceeding $400 billion. Every incorrectly declined transaction represents lost revenue and often a lost customer. <br><br>That\u2019s why balance is essential. <br><br>Effective fraud mitigation must:<\/p>\n\n\n\n<ul class=\"wp-block-list has-xl-font-size\">\n<li>Reduce fraud without blocking legitimate customers<\/li>\n\n\n\n<li>Adapt to different platform models and merchant segments<\/li>\n\n\n\n<li>Improve authorization rates while enhancing security<\/li>\n<\/ul>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">Tools like account updater services, <span style=\"text-decoration: underline\"><a href=\"\/embedded-payments\/tokenization\/\">network tokens<\/a><\/span>, and <span style=\"text-decoration: underline\"><a href=\"\/embedded-payments\/fraud-prevention\/\">adaptive fraud models<\/a><\/span> don\u2019t just reduce risk \u2014 they also improve customer experience and drive measurable lifts in authorization rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mb-0\" id=\"h-why-the-right-payments-partner-matters\">Why the right payments partner matters<\/h2>\n\n\n\n<p class=\"has-xl-font-size wp-block-paragraph\">There\u2019s no one-size-fits-all approach to software payments fraud. Every platform operates differently. Merchant needs vary. Risk profiles change by segment. <br><br>At Global Payments, we take a tailored approach \u2014 working closely with software partners to understand how their business operates and designing controls that fit their specific ecosystem, not a generic rulebook. <br><br>That partnership can make a real difference. <br><br>Fraud is becoming increasingly complex, increasingly automated, and increasingly platform focused. But with the right strategies, tools, and partners, it\u2019s possible to protect every payment while still delivering exceptional customer experiences.<br><br>Knowledge is half the battle \u2014 and building fraud intelligence into your platform from the start is one of the strongest competitive advantages you can have. <br><br>For those interested, we\u2019ve created an <span style=\"text-decoration: underline\"><a href=\"https:\/\/go2platforms.worldpay.com\/hubfs\/worldpay-for-platforms\/us\/slide-decks\/WM6424_01_26-platforms-fraud-protection-deck-v2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">in-depth fraud guide<\/a><\/span> that explores today\u2019s threats and strategies in more detail. And if you\u2019d like to see how Global Payments can help protect every payment and power what\u2019s possible, we\u2019d love to continue the conversation.<\/p>\n\n<\/div>\n            <\/div>\n            <div class=\"w-full mt-8 lg:px-4 lg:max-w-96 lg:order-1\">\n                <div class=\"w-full lg:sticky lg:top-36\">\n                                                            <div class=\"flex flex-wrap items-center w-full gap-2 p-6\">\n                        <p class=\"!mb-0 text-brand-blue\">Share:<\/p>\n                        <div class=\"flex items-center gap-y-2 gap-x-4\">\n                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/platforms.globalpayments.com\/en\/blog\/fraud-is-no-longer-a-merchant-problem-its-a-platform-imperative\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" fill=\"none\">\n                                    <rect width=\"33.471\" 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uppercase text-brand-blue\">\n            ebook<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Merchant Migration Playbook<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/blog\/why-embedded-payments-are-transforming-the-healthcare-experience\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            Blog post<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Why\u00a0embedded payments are transforming the healthcare experience<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/blog\/grow-your-field-service-platforms\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            Blog post<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">How to grow your field service platform&#039;s revenue up to 3x with payments<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/ebook\/power-of-vertical-saas\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            ebook<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Vertical SaaS: Miss the moment, miss the market<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/blog\/the-in-person-payments-opportunity\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            Blog post<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/blog\/integrated-vs-embedded-payments\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            Blog post<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Integrated vs. embedded payments: The strategic decision for vertical SaaS<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/customers\/xoda\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            case-study<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Powering seamless fitness experiences with embedded payments at Xoda<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/growth-journey-for-platform-partners\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Growth Journey for Platform Partners<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/revenue-opportunity-for-partners\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Revenue Opportunity for Partners<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/how-is-worldpay-for-platforms-owning-it-for-their-customers\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">How is Global Payments for Platforms owning it for their customers<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/what-differentiates-worldpay-for-platforms\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">What differentiates Global Payments for Platforms<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/whats-exciting-our-team-about-the-future-of-embedded-payments\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">What&#039;s exciting our team about the future of embedded payments<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/tokenisation\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Tokenisation<\/h5>\n            \n  <\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"flex flex-wrap items-end justify-between w-full px-4 mt-10 md:flex-nowrap\">\n                <div class=\"relative flex items-center gap-4 px-0 mb-4 md:mb-0 lg:pr-10\">\n                    <button type=\"button\" class=\"cursor-pointer group swiper-prev\" aria-label=\"Previous page\">\n                        <svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                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