{"id":373,"date":"2023-05-09T15:00:00","date_gmt":"2023-05-09T15:00:00","guid":{"rendered":"https:\/\/platforms.globalpayments.com\/en\/?p=373"},"modified":"2025-03-25T11:54:25","modified_gmt":"2025-03-25T11:54:25","slug":"whats-the-most-common-blind-spot-when-getting-into-payments","status":"publish","type":"video","link":"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/whats-the-most-common-blind-spot-when-getting-into-payments\/","title":{"rendered":"What\u2019s the most common blind spot when getting into payments?"},"content":{"rendered":"<section class=\"blog-contents-block py-12 lg:py-24\" x-data=\"blogContents('', [])\">\n    <div class=\"container relative\">\n        <div class=\"flex flex-wrap -mt-8 lg:-mx-4\">\n            <div class=\"order-1 w-full mt-8 lg:px-4 lg:flex-1 lg:order-0\">\n                <div class=\"acf-innerblocks-container\">\n<div class=\"vidyard-embed-block relative pb-[56.25%] h-0 overflow-hidden bg-transparent max-w-full w-full rounded-xl shadow-2xl\"\n        id=\"vidyard-embed-block_64fb6f45d7b196031a2833f63c29df04\">\n        <iframe loading=\"lazy\" class=\"absolute top-0 left-0 bg-transparent opacity-100\" src=\"https:\/\/play.vidyard.com\/WGoq97zVxc1TEwhab1cZi7?disable_popouts=1&amp;v=4.3.15&amp;type=inline\"\n            allow=\"autoplay; fullscreen; picture-in-picture; camera; microphone; display-capture; clipboard-write\"\n            allowfullscreen=\"\" allowtransparency=\"true\" referrerpolicy=\"no-referrer-when-downgrade\" frameborder=\"0\"\n            height=\"100%\" width=\"100%\" scrolling=\"no\"><\/iframe>\n    <\/div>\n\n\n\n<h5 class=\"wp-block-heading mb-0\" id=\"h-transcript\">Transcript<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Embedding payments can be hard. There\u2019s a lot of things that you, as a software company, need to take on in order to execute your payment strategy. It doesn\u2019t necessarily mean that\u2019s PayFac, but whatever your payments strategy is, there\u2019s still a lot of things that you have to learn. So let\u2019s break that down. Usually when someone comes to me, they\u2019ve done some Google research, they\u2019ve seen PayFac in a box and name all the other buzzwords that are out there, and so they\u2019re jazzed and excited but they\u2019re also like \u201cwhere do I go from here\u201d? So breaking that down, usually the first question that always comes up is risk and understanding. What does it mean if I\u2019m taking on risk or not taking on risk. And following that down, how do they technically integrate into a platform, what resources, what development resources, what am I going to have to build in order to execute on this strategy? How am I going to operate on this strategy? What does reporting and finances look like? And finally, how do you sell the strategy? Now you\u2019re taking on the sales of payments and how do you do that?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I think at the onset, it\u2019s really important to understand that risk profile and what the risk is of your business. Yes, there is risk, but there are lots of tools out there where you can mitigate that risk. I always like to start with that one because once you get through all these things and you determine your payment strategy, having a very good talking point to your acquiring partner about your risk strategy goes really well in getting you through that process.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When I think about blind spots, what I like to focus on here\u2026 Everyone thinks about what we just talked about, those are some of the things they\u2019re starting to talk about or think about. What they\u2019re not thinking about is this payments ecosystem. Who are all the players? What does it mean to be an acquiring bank, an acquiring processor? What is a gateway vs an ISV vs an ISO? These names and terms get interchangeable all the time. So clearing that noise and getting a good understanding of who all these players are and what roles they play is super helpful as well as this history of payment facilitation. How did we get here? How did we get to embedded payments? Why do I need to work with all these vendors and all these players? Understanding that history and all the players goes a long way in breaking down the frustration of \u2018why is it like this\u2019? Why is this how things are done? I think that\u2019s a really helpful blind spot that people don\u2019t normally think about when they go into embedded payments strategy.&nbsp;<\/p>\n\n<\/div>\n            <\/div>\n            <div class=\"w-full mt-8 lg:px-4 lg:max-w-96 lg:order-1\">\n                <div class=\"w-full lg:sticky lg:top-36\">\n                                                            <div class=\"flex flex-wrap items-center w-full gap-2 p-6\">\n                        <p class=\"!mb-0 text-brand-blue\">Share:<\/p>\n                        <div class=\"flex items-center gap-y-2 gap-x-4\">\n                            <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/whats-the-most-common-blind-spot-when-getting-into-payments\/\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" fill=\"none\">\n                                    <rect width=\"33.471\" height=\"33.471\" 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experience<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/blog\/grow-your-field-service-platforms\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            Blog post<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">How to grow your field service platform&#039;s revenue up to 3x with payments<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/ebook\/power-of-vertical-saas\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            ebook<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Vertical SaaS: Miss the moment, miss the market<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/blog\/the-in-person-payments-opportunity\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            Blog post<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">The in\u2011person payments opportunity: How card\u2011present payments boost SaaS revenue<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/blog\/integrated-vs-embedded-payments\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            Blog post<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Integrated vs. embedded payments: The strategic decision for vertical SaaS<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/customers\/xoda\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            case-study<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Powering seamless fitness experiences with embedded payments at Xoda<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/growth-journey-for-platform-partners\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Growth Journey for Platform Partners<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/revenue-opportunity-for-partners\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Revenue Opportunity for Partners<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/how-is-worldpay-for-platforms-owning-it-for-their-customers\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">How is Global Payments for Platforms owning it for their customers<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/what-differentiates-worldpay-for-platforms\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">What differentiates Global Payments for Platforms<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/whats-exciting-our-team-about-the-future-of-embedded-payments\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">What&#039;s exciting our team about the future of embedded payments<\/h5>\n            \n  <\/a>\n                    <\/div>\n                                    <div class=\"flex h-full px-4 pt-5 swiper-slide\">\n                        <a class=\"flex flex-col justify-start flex-1 w-full h-full p-8 transition-colors duration-150 ease-in-out bg-white shadow-base hover:bg-neutral-lightest rounded-4xl 2xl:p-12\" href=\"https:\/\/platforms.globalpayments.com\/en\/resources\/videos\/tokenisation\/\">\n            <p class=\"text-base font-bold uppercase text-brand-blue\">\n            video<\/p>\n                <h5 class=\"text-xl font-normal text-brand-black\">Tokenisation<\/h5>\n            \n  <\/a>\n                    <\/div>\n                            <\/div>\n            <div class=\"flex flex-wrap items-end justify-between w-full px-4 mt-10 md:flex-nowrap\">\n                <div class=\"relative flex items-center gap-4 px-0 mb-4 md:mb-0 lg:pr-10\">\n                    <button type=\"button\" class=\"cursor-pointer group swiper-prev\" aria-label=\"Previous page\">\n                        <svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" 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